Challenge
The studio had a rich archive but no clear way to guide visitors through collections, stories, and product inquiries.
Loading content
2025
Quiet Herbarium +BR
A restrained digital system for a botanical studio with a quiet, museum-like rhythm and precise image placement.
Client
Herbarium BR
Category
Digital identity
Timeline
4 weeks
Services
Web design, Content system, Art direction
Overview
Quiet Herbarium +BR needed a site and content direction that felt considered, calm, and collectible. We leaned into generous spacing, subtle motion, and a simplified editorial structure.
Approach
We designed an editorial information architecture and paired it with atmospheric imagery, lightweight interactions, and repeatable page modules.
Outcome
The new system gave the team a refined online presence and a stronger path from discovery to inquiry.
Results
Designed to scale beyond one launch
2.4x
longer average browsing session
14
reusable content modules
4 wks
design and handoff
Next projects
