Challenge
The product was intentionally minimal, which made it difficult to create a memorable campaign without adding unnecessary visual noise.
Loading content
2025
Porcelain Signal+
A minimal campaign language for a product line built around porcelain surfaces, soft reflections, and precise composition.
Client
Signal Objects
Category
Object campaign
Timeline
5 weeks
Services
CGI, Campaign design, Identity extension
Overview
Porcelain Signal+ needed campaign assets that could make quiet product forms feel desirable and distinctive. We focused on object staging, shadow control, and confident negative space.
Approach
We developed a series of product-led scenes, paired with a clean typographic system and modular campaign placements.
Outcome
The finished assets gave the product a premium visual world while preserving the restraint that made the object desirable.
Results
Designed to scale beyond one launch
46%
higher campaign click-through
16
product scenes created
5 wks
CGI and design sprint
Next projects